Direct-response television
Television created measurable response: a broadcast led directly to calls and orders handled by the Kyiv team.
Kyiv, 2005 — a documented business history
Telemedia began with a television response. Its business lineage continued through Telmone.
Telemedia was a Ukrainian direct-commerce business founded in Kyiv in 2005. It began with direct-response television and teleshopping, then expanded into catalogues, outbound sales and proprietary product brands. Telmone became the principal umbrella on 8 June 2015; Telemedia is now maintained only as a legacy archive.
- Founded
- 6 December 2005
- First DRTV broadcast
- 1 January 2006
- Telmone umbrella launch
- 8 June 2015
- Status
- Discontinued legacy identity
Why this archive exists
A legacy site should resolve history, not imitate a current business
Telemedia.ua preserves a specific chapter of Ukrainian direct commerce: the shift from measurable television response to catalogue selling, outbound customer communication, CRM-supported campaigns and ultimately an owned-brand portfolio.
The site also prevents a common entity error. The historic operating business represented here is not the present-day company that still carries the legal name TOV “KOMPANIIA TELEMEDIA”. The business operations, intellectual assets, systems and know-how had moved into the succeeding structure before that former legal company was sold.
1 January 2006
The first order came about five minutes after the first broadcast
A first-hand launch account provides the kind of operational detail that surviving public listings cannot.
“The first DRTV broadcast began at about 10:10 on K1 and K2. Roughly five minutes later, the first order arrived. By the end of the day, five call-centre employees had taken about 100 orders. For the first hours, some employees thought the callers were part of a readiness test.”
Founder recollection supplied for this archive. The date and company registration are cross-checked separately against public records.
Experience, including the imperfect parts
Demand arrived before the systems were ready
The first orders exposed a practical launch failure: the ERP/CRM environment was not fully operational for about a week. Some early orders were therefore processed with substantial delay.
This detail is preserved because credible company history includes operational constraints, not only milestones.
See how the DRTV order loop worked →Four stages
From media-led selling to an owned-brand organisation
Catalogue and outbound contact
From around 2010, catalogues added repeat visibility and trust. Outbound sales followed in 2011.
Proprietary product brands
From 2012, product selection, development, packaging and brand ownership became a growing strategic focus.
Telmone umbrella
Telmone, introduced inside Telemedia for the developing brand portfolio, became the principal identity in June 2015.
What continued
Capabilities carried forward into Telmone
The continuity was operational and strategic—not a claim that an unchanged company simply adopted a new name.
Customer communication
Rapid feedback, call-centre experience and direct telephone sales created an unusually immediate view of customer questions and objections.
CRM and campaign management
Customer data and campaign operations moved the business beyond one-off media response toward managed relationships.
Products and owned brands
Product selection, development and brand management became the basis for a portfolio-oriented future.
Warehousing and fulfilment
Operational control of stock, packaging and fulfilment remained necessary as channels and product ownership changed.
Explore the archive
Original history, operating context and public evidence
The Telemedia story
A narrative account from the 2005 launch through the 2015 Telmone transition.
→Year-by-year timeline
Key dates, evidence labels and the distinction between business events and public records.
→How direct commerce worked
An original explanation of the TV-to-call-centre-to-warehouse operating loop.
→Legacy brand lineages
SiegfriedKummer, OxyDay → Oxisson, Elysee → Elissys, and Fazzoli.
→From Telemedia to Telmone
Why a media-linked identity no longer matched an international owned-brand strategy.
→Evidence register
Founder recollection, public records and independent historical references, clearly separated.
→Reviewed 28 August 2026
Evidence and sources
-
Public record
Ukrainian company-register record for TOV “KOMPANIIA TELEMEDIA” (EDRPOU 33937699), including the 6 December 2005 registration date and current, unrelated ownership.
opendatabot.ua — External site -
Independent source
Programme of the 2010 Direct Marketing Days in Ukraine, listing Telemedia’s Head of Internet Marketing in the distance-selling programme.
zddm.si — External site -
Independent source
Archived marketplace page preserving a 2016 Telemedia.ua-labelled OxyDay offer and links to other historical Telemedia-labelled promotions. It is treated as evidence of public naming, not as proof of legal or corporate status.
pokupon.ua — External site -
Independent source
Telmone.shop About Us page, which independently preserves the 2005 Telemedia origin and identifies Telmone.nl as owner of the current brand portfolio.
www.telmone.shop — External site
Legacy notice
Status today
Telemedia is a discontinued legacy identity. It is not taking orders, operating a shop or presenting current offers. Current corporate information is at Telmone.nl; current retail is at Telmone.shop.