SK
SiegfriedKummer
The first internally developed brand associated with the emerging Telmone portfolio while Telemedia was still the main umbrella.
Read the lineage →Legacy brand lineages
The portfolio began to matter more than the media channel
From 2012, Telemedia increasingly developed and controlled product brands. This archive records four lineages that clarify the connection between the Telemedia period and the later Telmone portfolio.
- First internally developed brand
- SiegfriedKummer
- Cleaning lineage
- OxyDay → Oxisson
- Personal-care lineage
- Elysee → Elissys
- Inactive owned brand
- Fazzoli
Why the archive focuses on lineages
A brand can continue even when its name changes
Historical evidence is most useful when it distinguishes a product or development lineage from a particular commercial name. The connections below are based on the approved first-party account and are described without implying that formulations, packaging or present-day claims remained unchanged.
OX
OxyDay → Oxisson
OxyDay belongs to the Telemedia-era product history. Oxisson is its direct successor/rebrand in the later Telmone portfolio.
Read the lineage →EL
Elysee → Elissys
Elysee is the historical personal-care identity. Elissys is its direct successor/rebrand in the current portfolio context.
Read the lineage →FA
Fazzoli
Fazzoli remains an owned but inactive legacy brand. Its page documents the historical role without presenting a current offer.
Read the archive →A strategic change
Why own brands altered the organisation
In the early DRTV model, a large share of value came from identifying an offer, buying media and operating the response chain. Developing brands changed the question from “What can be sold through this channel?” to “What product and brand should the organisation build and control over time?”
That change demanded product selection, development, packaging, supplier relationships, intellectual-property management, customer feedback and portfolio decisions. It is the clearest operational bridge from Telemedia to Telmone.
Reviewed 28 August 2026
Evidence and sources
-
Public record
Public record for the 2012 Telemedia word-mark application (m201209199): filed by Company Telemedia, registered in 2013, later listed to Grand Line and currently shown as inactive.
opendatabot.ua — External site -
Independent source
Archived marketplace page preserving a 2016 Telemedia.ua-labelled OxyDay offer and links to other historical Telemedia-labelled promotions. It is treated as evidence of public naming, not as proof of legal or corporate status.
pokupon.ua — External site -
Independent source
Telmone.shop About Us page, which independently preserves the 2005 Telemedia origin and identifies Telmone.nl as owner of the current brand portfolio.
www.telmone.shop — External site
Legacy notice
Status today
Telemedia is a discontinued legacy identity. It is not taking orders, operating a shop or presenting current offers. Current corporate information is at Telmone.nl; current retail is at Telmone.shop.